Mobile phone penetration australia
Australia - Mobile Communications - Smartphones, Tablets and Handset Market - BuddeComm
The forecast estimates that the smartphone penetration rate will reach around percent by In this year it is predicted that around 68 percent of the entire population of Australia will use a smartphone.
At the end of , Apple held the largest share of the smartphone.
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This statistic shows the smartphone penetration as share of the population in Australia from to In , percent of the Australian population used a smartphone. Smartphones, tablets and smart watches had the highest increases in market penetration over the year. The VR hype remains just that, with rates at just six percent. Desktop/tower computers, e-readers, portable games players and standard (non-smart) mobile phones all lost ground this year.
Australia remains, as a nation.
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Zenith Report: Australian Smartphone Penetration To Reach 89% By - B&T
Description:The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day. Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement. Western Europe and Asia Pacific continue to lead the world in smartphone ownership. The country with the highest number of smartphone users will be China, with 1.
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